Our kick-off session will unpack the idea of Typography as an aesthetic position through a short lecture and a tiny tutorial establishing the common toolkit to be used and iterated during the whole semester. This kit will allow us to run a recurring set of drills to be repeated and increasingly complicated (ha) over the semester. Practical information, Q+A, etc. as well. Remember to check the Log for stuff.
What will be talked
- Present Course
- Initial lecture: Typography as an aesthetic position
What will be done
- Basic Indesign tutorial for doing:
- A base, scalable, Gerstner-grid format.
- Introduce 2 ranges for choice of typography and attitude to be adopted during the semester and accompanying reading for context:
- Default range:
- Times: Beatrice Warde’s The Crystal Goblet, or Printing Should Be Invisible by Beatrice Warde (1900 — 1969)
- Arial: Physical Labor: An Interview with Geoff Han
- Expanded range:
- Choose a relevant text from your thesis readings to be adopted over the semester. It will be your contribution to the class reader. If you don’t have a set of thesis readings, bring an interesting text that has deeply caught your attention during your master studies so far.
- Choose your place on the range.
- Write your own minibio, draft 1.
- Bring a publication you have (or pick 1 in the library) that you think is a good one for whatever reason.
Last update: Aug 8 2018
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